"Total Retail" - The New Hype?

February 25, 2014

Heard of the term "Total Retail" ?  Not many people have!

Consumers now view multi-channel retail as "table stakes".  Consumers have grown to expect a similar experience whether they are buying in the store or via a web site.  Brands should forget what they have heard about "omni-channel" or "multi-channel", a definition that defines retailers must have physical stores as well as web/mobile sales platforms.

Welcome "Total Retail".

"Total Retail" is to step beyond the thought of multiple channels and silos; it is creating a consistent brand story across all platforms that is fully interactive and completely connected.

For example, a shopper may be in a store in Newark, DE looking at their favorite camera.  They would also like to know if it in stock for pick-up at the store near their home because it is closer.   To achieve this, shoppers need real-time access to a retailer's inventory across all channels and locations; and that level of sophistication requires nifty software.

Expect to see retailers adopt solutions such as what SuiteRetail offers to capitalize on this trend.  Expect to see "Total Retail" become front and center stage. 




Also in Blog

Why are Retailers on NetSuite Switching to SuitePOS for NetSuite?
Why are Retailers on NetSuite Switching to SuitePOS for NetSuite?

August 20, 2019

Performance, reliability, agility, customer experience and native ERP integration top the list!

Read More

Mobile POS is a good add-on, but ripping out your registers is better!
Mobile POS is a good add-on, but ripping out your registers is better!

March 01, 2019

A better approach is to use a single app that has the ability to ring up sales and that also supports important clienteling and endless aisle functions. 

Read More

What is a
What is a "No Database" POS and why does it matter?

January 09, 2019

A "No Database" POS describes a simple sophisticated POS solution that uses the power of an underlying world-class business platform to store settings, customer data, products and transactions. This eliminates expensive and risky integration efforts.

 

 

Read More