Dana Rebecca Designs has been in business for the past 11 years designing classic jewelry that can be worn daily. They design their jewelry to go with any outfit, and for any occasion. Dana Rebecca Designs has a showroom located on Michigan Ave in Chicago, and participates in a number of sample sales, trunk shows, and events across the country selling their fine jewelry.
Dana Rebecca Designs uses SuitePOS and NetSuite as their retail management solution to process mobile sales quickly and efficiently and connect their daily transactions to their back-office inventory in real-time.
Previously running their sales through NetSuite, Dana Rebecca Designs struggled with long checkouts, resulting in a poor customer experience. They were in need of a solution that allowed them to go mobile and process sales quickly and efficiently, even when WiFi was not available. It was also important that their daily sales and back-office inventory were both updated in real-time.
SuitePOS, built natively for NetSuite, simplified the checkout process for Dana Rebecca Designs and unified commerce so that their in-store and event sales, along with back-office functions such as inventory and more all operated on one cloud-based system. As a business that is often making sales in many different locations with their trunk shows and other events, Dana Rebecca Designs saw the value in SuitePOS and its deep integration with NetSuite.
"Since we're on the road so often selling jewelry, we are frequently pulling from different inventory systems based on our location," says Annie Showalter, Director of Retail Sales for Dana Rebecca Designs. "SuitePOS and NetSuite allow us to pull inventory from different locations and seamlessly update our back-office information in real-time."
SuitePOS and NetSuite also allow Dana Rebecca Designs to quickly and easily update tax information while traveling around the country, and process credit card transactions with Square payments. They use an iPad for full mobility along with Square's simple chip reader so they can accept EMV payments anywhere, at any time – even when offline.
"Our customers immediately noticed when we switched to SuitePOS and were impressed by the modern technology and the simplicity of the checkout process," Annie notes. "SuiteRetail has made us so much more efficient as a business and has been a huge time-saver for us."
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